Dominance – High “D” Style
Dominance Styles, driven by the inner need to lead and be in control, take charge of people and situations in order to reach their goals. Since their key need is achieving, they seek no-nonsense, bottom-line results. Their motto is: “Lead, follow, or get out of the way.” They want to win, so they may challenge people or rules. Similarly, the Dominance Styles also accept challenges, take authority, and go headfirst into solving problems.
Influence – High “I” Style
The “I” Style wants your admiration and thrives on acknowledgement, compliments, and applause. “It’s not just whether you win or lose… it’s how you look when you play the game.” Admiration and acceptance typically mean more to this type than to any other. If you don’t talk about them, they may spend considerable time talking about their favourite subject – themselves to gain acceptance.
Steadiness – High “S” Style
The Steadiness Styles strive for security. Their goal is to maintain the stability they prefer in a constant, predictable environment. To them, while the unknown may be an intriguing concept, they prefer to stick with what they already know and have experienced. Risk is a nerve-wracking word to the Steadiness Style. They favour more measured actions, like keeping things as they have been and are, even if the present situation happens to be unpleasant.
Conscientiousness – High “C” Style
The Conscientiousness Styles concern themselves more with precise content than with congratulations. They prefer involvement with the performance of products and services under specific, and preferably controlled, conditions so the process and the results can be perfect.
Since their primary concern is accuracy, human emotions may take a back seat with this type. After all, emotions are subjective and tend to distort objectivity.